Are We Finally in a Buyer's Market? What Travis Jenkins Wants Every Buyer to Know

Are We Finally in a Buyer's Market? What Travis Jenkins Wants Every Buyer to Know

March 16, 20265 min read

Are We Finally in a Buyer's Market? What Every Buyer Needs to Know Right Now

The Numbers Point to Buyers. The Market Feels Different.

Housing market data has been shifting in a direction that appears favorable for buyers. Inventory has climbed considerably from the historic lows that characterized the market in recent years. There are more active listings than motivated buyers in many markets across the country. Homes are spending more time on the market before going under contract than they have at any point in the recent seller's market cycle.

By every conventional measure of supply and demand those signals should be translating into falling prices and buyers holding firm control at the negotiating table. Yet most buyers who are actively shopping right now will tell you the experience on the ground does not match what the data implies it should. The gap between what the numbers suggest and what buyers are actually encountering comes down to one factor the headline statistics consistently fail to capture.

The Seller Behavior That Is Holding Prices in Place

In a textbook buyer's market sellers who need to move their properties respond to soft demand by reducing prices. Competition among sellers drives values lower until buyers engage and the market settles into a new equilibrium. That process is only partially playing out right now and the reason is straightforward.

A substantial portion of homeowners currently listing their properties accumulated significant equity during the pandemic-era price surge and face no financial pressure to accept less than their target number. As Travis Jenkins explains many of these sellers listed because they wanted to sell at a specific price not because their circumstances required them to. When offers fall short of that expectation they pull the listing entirely rather than reduce publicly and signal flexibility to the market.

This behavior reshapes what the inventory numbers actually mean. Supply rises not because motivated and competitively priced sellers are flooding the market but partly because listings are sitting without generating contracts. The standoff this creates can hold for weeks or months. Homes sit. Buyers wait for price reductions that may never come. Sellers protect equity they have no intention of giving back. And headline asking prices remain stubbornly close to where they started despite what broader supply conditions would normally predict.

Two Conditions Living Side by Side

The most accurate framework for understanding today's market requires separating two questions that tend to get conflated. In terms of headline list prices the market has not fully shifted in buyers' favor. Sellers are largely holding their ground because they are managing their own supply rather than competing aggressively for buyers.

In terms of negotiating leverage buyers who know how to identify the right properties and structure the right offers are in a meaningfully stronger position than they have been in years. The opportunity is real and the window is currently open. It simply does not appear in the place most buyers are conditioned to look for it and buyers who are focused exclusively on price reductions are walking past genuine value without recognizing what they are missing.

Where the Real Value Is Hiding Right Now

The most significant advantages available to buyers in today's market are not embedded in asking prices. They live in the terms that sellers with accumulating days on market are increasingly willing to negotiate in order to get a transaction closed without publicly reducing the number that anchors their equity position.

Seller credits applied toward closing costs can meaningfully reduce the cash a buyer needs at the settlement table. A seller-funded rate buydown can lower a buyer's monthly mortgage payment for the first several years of the loan or for its entire duration depending on what is negotiated into the offer. Repair credits and inspection concessions that sellers flatly refused to consider during the peak seller's market years are back as legitimate and regularly successful asks on the right listings.

As Travis Jenkins points out days on market is often a far more honest signal of seller flexibility than the list price itself. A home that has been sitting for 45 or 60 days without a price adjustment may be considerably more negotiable than its unchanged asking price suggests. The seller may be quietly ready to make a deal even when nothing visible in the listing communicates that reality.

Identifying Listings With Genuine Negotiating Room

Not every property that has been sitting on the market represents a genuine opportunity worth pursuing. Some are overpriced in ways that reflect a seller who has not yet confronted what the market will actually bear and those homes will continue to sit until something changes on their end. Others have condition or location characteristics that explain the lack of buyer interest and need to be accounted for in how any offer is structured.

The listings with real negotiating room share recognizable patterns. They came to market at a price that was defensible relative to comparable sales and simply have not found a buyer despite adequate time and exposure. The seller has a genuine underlying reason to eventually move even if they are not currently under financial pressure. Listings that have been withdrawn and relisted, homes where the seller has already relocated, and properties showing a pattern of small incremental price reductions that have not yet produced a contract are all worth a strategic conversation. These are the situations where a thoughtfully constructed offer with the right terms can accomplish far more than simply going in at a lower number.

Prepared Buyers Are the Ones Finding Real Success

The buyers capturing real value in today's market are not sitting passively on the sidelines waiting for a price collapse that may never arrive. They are showing up with financing already in order, a clear picture of what they need the numbers to look like, and a loan officer who helps them build offers that go beyond the purchase price to capture every available advantage in the transaction.

Travis Jenkins works with buyers to identify where real leverage exists in today's market and structure offers built to get results in the current environment. Reach out to Travis Jenkins to find out what opportunities may be available to you right now.


Sources

NAR.realtor Realtor.com Zillow.com MortgageNewsDaily.com Forbes.com

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